How Acctual turned two searches a week into Fortune 500 pipeline
The crypto-native invoicing platform runs its outbound motion on Clodo: thousands of leads, hundreds of qualified decision-makers, and Fortune 500 meetings booked, with zero added headcount.
Acctual is an invoicing platform that lets businesses send invoices in seconds and accept payments via card, bank transfer, or stablecoin, with no monthly subscription fees. Clients pay how they want; businesses get paid directly to their bank account or wallet, with same-day payouts in their preferred currency. Acctual integrates with the tools teams already use, like QuickBooks and Xero.
The resultsOne quarter of outbound on Clodo, by the numbers.
- Leads surfaced in one quarter3,300+
- Qualified decision-makers, fully enrichedHundreds
- Fortune 500 meetings booked in first two days2
- Research or rep headcount added0
The situation
Acctual sells to a buyer that is genuinely hard to find: finance leaders and founders at Web3 and fintech companies, scattered across international markets. The people who feel invoicing pain most acutely, the ones who can actually buy, rarely sit behind a clean job-title filter.
Cofounder & COO Momo M. and founding GTM run outbound themselves. No SDR team, no research analysts. Every hour spent building prospect lists was an hour not spent talking to customers.
“I’ve tried Valley and all of these other tools. By far the most practical and useful has been Clodo.”
The sourcing motion
Momo runs two to three Clodo searches a week against Acctual’s core buyer profile, written in plain language, the same way he’d describe the persona to a colleague.
Each search returns a ranked, enriched prospect list with verified contact data. Over a quarter, that compounded into thousands of leads and hundreds of qualified decision-makers, with zero additional research or rep headcount.
The right contact, at the right time
Clodo’s signal monitoring watches Acctual’s Web3 buyer persona for hiring activity and social signals, so outreach lands while prospects are actually in motion.
That timing is what turns cold outbound into replies, including from a Fortune 500 CFO.
“At 2 bookings with 2 Fortune 500s in 2 days. This kicks ass for outbound.”
Another lane entirely
Clodo’s business address data opened a channel most outbound teams never touch: physical outreach. Acctual sends gifts to high-value prospects. In Momo’s words, it “opens up another lane of sales outreach.”
“Seeing instant ROI, just got a Fortune 500 CFO to respond. By far the most practical and useful tool for people search.”
Find and reach your target persona at the speed of thought.
